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trademarks in luxury travel

Luxe Brand Equity: The Power of Trademarks in the Luxury Industry

April 25, 2018

Luxury fashion brands such as Louis Vuitton and Bulgari have cultivated brand names that have transcended generations and remained relatively immune to the volatility of trends. The timelessness of such brands comes from the brand equity that has been developed through a carefully crafted purpose-driven approach […]

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